WE presents the best mix featuring Egyptian hip-hop icons Ahmed Mekky and Wegz on Cairo billboards | INSITE OOH multimedia platform


Telecom Egypt dazzles Cairo’s leading outdoor advertising scene, which continues to grow and progress to become the most influential telecommunications company in Egypt. We s previous appearance on Cairo billboards was earlier in February when the company was raising awareness Danone‘s Coupons on WeBonus special offers.

WE is currently back on the billboards even stronger with the surprising collaboration between actors, comedians and rappers; Ahmed Mekky and Wegz. OOH and TV ads skyrocketed nonetheless featuring “The best mix in one plan” and “For the first time in Egypt, the largest control package and fixed internet in one plan”. The campaign exudes a hyped, energetic, vibrant and wild vibe, accompanied by an eye-catching music video directed by Daniel Russell and produced by local media house Nojara Productions and Bubblegum Advertisements. The ad copy that translates to “Stay Ahead” is also used as the main company slogan. The advertising visual represents an aesthetic photograph of the two stars standing next to each other.

Find out campaign budget, media plan, WE OOH types and more by visiting Out of Home Monitoring (MOOH)the company specializing in media intelligence and OOH analytics system in Cairo and Dubai.


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