Warner Music Group’s Interval presents a multi-year agreement with iHeartMedia. | Daily News Podcast

0

Interval Presents, the podcast network launched in the spring by Warner Music Group, has entered into a multi-year alliance with iHeartMedia. The two companies will co-produce a slate of shows ranging from ongoing weekly podcasts to limited series, starting this fall. As part of the collaboration, Interval Presents will also distribute its podcasts through the iHeartPodcast network.

“Playing to our strengths with an iconic music company like Warner Music Group, known for its dedication to advancing artists’ voices and careers, is a perfect fit for iHeartMedia,” said Conal Byrne, CEO of iHeartMedia Digital Audio Group. “Our team is excited to co-produce a series of shows to raise inspiring, diverse voices and important conversations in this vein – and can’t wait to get started.”

Led by Allan Coye, senior vice president of digital strategy and business development at WMG, Warner Music Group launched Interval Presents in April to create a network of podcasts in a variety of formats at the intersection of music, pop culture and social impact.

The first set of shows from Interval Presents includes Rap Radar and Holding Court with Eboni K. Williams, both of which launched last month. Other podcasts in the works are hosted by Oscar-winning actress Lupita Nyong’o, who will host a Snap-produced show Judgment centered on non-fiction cultural storytelling that explores the African diaspora, and the nominated R&B and rap singer/songwriter at the Grammy Awards Jason Derulo, who will headline a podcast series that uses vocal performances to tell a fictional black-tinged love story. Grammy-nominated songwriter and entrepreneur Billy Mann will also host a show featuring some of the world’s biggest stars and their stories of overcoming adversity.

“Interval Presents provides listeners with fresh, cutting-edge content that resonates with communities around the world,” Coye said in the joint announcement. “This collaboration allows us to extend the reach of our existing shows and accelerate our ability to launch new podcasts that feature stories and individuals in need of amplification,” he said.

As part of the agreement, Interval Presents will use iHeartMedia’s Omny/Triton platform for hosting, distribution, programmatic ad sales, as well as audience insights and data for the network. of Interval Presents podcasts.

The launch of Interval Presents by Warner Music Group is part of a larger podcasting effort in which the company is working with a variety of other producers and distributors. WMG announced a production deal with Spotify last year and the two companies are developing a series of original podcasts built around the label’s catalogs of artists and songwriters. However, no show has yet been released.

Representatives for WMG said each of its record labels and digital publishing brands would retain their autonomy and continue to produce podcast content under their own banners. But they will also explore potential opportunities to work alongside Interval Presents on new projects and initiatives.

Share.

Comments are closed.