The IAB unveils the agenda for 2022 IAB Podcast Upfront. | Daily News Podcast


More than two dozen companies will present at IAB Podcast Upfront 2022 when the annual event takes place virtually next month. The Interactive Advertising Bureau today (April 14) released its schedule for the podcast industry’s largest annual showcase for the advertising community. The upfront allows producers to showcase new shows, offer “first listens” to programs that particularly interest them, as well as preview what else they have in store for the coming months.

The IAB will also use the event to release its annual Podcast Advertising Revenue Report detailing how advertisers spent their money on the medium last year. The report is highly anticipated this year as it is expected to confirm that the industry crossed the $1 billion revenue mark for the first time in 2021.

Eric John, vice president of the IAB’s Media Center, said the advance will give podcasters a chance to boost those numbers in 2022. “Podcast advertising is a billion-dollar industry, but there are still brands that have yet to fully seize these advertising opportunities,” he said. “Podcasting is dominating the audio market and influencing listeners, content creators and advertisers, while delivering great scale to brands across all vertical categories. Powered by a unique and intimate relationship between listener and audience. ‘host, podcasting offers a highly engaging and personalized environment suitable for advertisements that resonates with consumers and helps deliver a high ROI for brands.

This year’s initial theme is “Hearing and Now” with actor and comedian Franchesca Ramsey as host. In addition to company presentations, the IAB will also offer panel discussions on integrating podcasting and the power of the spoken word.

The event follows the online video-focused IAB NewFronts, taking place May 2-5 with a combination of in-person events in New York and virtual events.

Similar to the podcast session, the IAB will release its annual Video Ad Spend Report providing industry trends and projections for the buy-side digital video market on May 2. And on May 4, the IAB Inclusion Institute will present a series of panels and minority-owned media presentations aimed at accelerating ad spend and addressing accountability in DEI, including within the creator community.

“As the media world continues its rapid digital intensification, the opportunities presented by ad-supported streaming will invariably become richer and more satisfying for consumers and marketers alike,” said IAB CEO David Cohen. . “With streaming at the center of it all, we should be both energized by the possibilities and excited to rethink legacy practices around planning, activation, currency, measurement, creativity and diversity.”


Comments are closed.