A year after TV broadcaster Tegna struck a $13.8 million deal to buy the locked-down podcast network, it reports the sports network’s reach grew 48% in 2021, with a total audience of more 115 million podcast listens and views. The local sports podcast network’s year-over-year growth was helped by the launch of its first YouTube channel in May 2021, which has since grown to include 118 active channels attracting more than 3 million views per month.
“Locked On’s growth reflects what sports fans across the country have been asking for – sports news, interviews, analysis and commentary available anywhere, anytime,” said the digital director of Tegna, Adam Ostrow, in a statement.
The network’s NHL podcasts saw 159% growth from 2020 to 2021 while its MLB podcasts saw a 97% increase. College Sports, NBA and NFL podcasts also saw growth of 72%, 50% and 32% respectively.
“Locked On’s ongoing commitment is to provide a wide range of professional and collegiate sports coverage to our passionate fan audience,” said Locked On President and Founder David Locke. “As we enter our second year with Tegna, we will be expanding our local sports content and live event coverage to sports fans around the world.”
Locked On will expand later this year with video offerings integrated into Tegna Station’s streaming apps for Roku, Amazon Fire TV and other platforms. The podcast network will also provide Radio Row coverage at Super Bowl LVI in Los Angeles and host a live studio event for the 2022 NFL Draft.
Founded in 2016, Locked On now produces over 180 podcasts and covers every NBA, NFL, MLB and NHL team as well as major college sports teams.