Smartphone growth will slow with the onset of the metaverse and virtual reality headsets becoming more common. However, audio streaming will continue to grow in popularity on mobile devices.
“While smartphones are not losing their importance, it is possible that over the next five to 10 years they will lose time to newly popular augmented reality (AR) and virtual reality devices,” writes Jessica Lis d eMarketer in a report on the future of connected devices. devices.
According to the study, mobile users will continue to spend more time on apps than on browsers. Digital audio remains the top mobile category and music streaming and podcast listening continue to grow in popularity. In 2019, time spent with audio on mobile apps was 45 minutes. By 2024, time spent on audio on mobile apps is expected to be 58 minutes per day. A smaller increase will occur for time spent with audio on mobile web browsers, from 22 minutes to 27 minutes over the same period.
Additionally, US adults will spend 1 hour 40 minutes per day with digital audio in 2022 and 1 hour 42 minutes in 2023, according to the study. About 80% of that time will be spent on mobile devices. Digital audio will account for 29.6% of all time spent on mobile. The share is expected to continue to grow as commuters get back on the road.
According to other results, American adults will spend 44% more time with mobile devices than with televisions in 2022. In 2022, the average adult will spend 54.6% of their time digital and 34.1% of their media time on mobile device. Daily smartphone usage will increase by eight minutes this year and seven minutes in 2023. The study also reveals that growth in tablet usage peaked in 2020, while the mobile phone user base will continue to grow. grow.