In November 2017, Spotify took over online music studio Soundtrap as part of its efforts to offer more services to artists on its platform. Now that Spotify is increasingly interested in podcasting and the needs of podcast creators, Soundtrap is launching a new product to address this market instead. The company today announced the launch of Soundtrap for Storytellers, a cloud-based podcast creation platform with a number of advanced features, including the ability to transcribe and edit podcasts, collaborate with d ‘others, and more.
Soundtrap isn’t the only podcast creation service Spotify now owns. It also purchased the lightweight podcasting app Anchor in February 2019 as part of its big push into podcasting.
Like Anchor, Soundtrap aims to make podcasting easier. But unlike Anchor, which is free, Soundtrap is available by subscription, starting at $ 14.99 per month (or $ 11.99 per month, if billed annually).
The price represents the set of differentiated features provided by Soundtrap. While Anchor offers lightweight podcast creation – it started out as a mobile app – it now also provides hosting, distribution, and monetization. Soundtrap, on the other hand, focuses on recording, editing, and publishing primarily on Spotify.
When Spotify first acquired Soundtrap, it was focused on collaborative music creation – now that same technology is turned to podcasting.
This includes built-in features like recording, remote multitrack interviews with video chat, interactive transcriptions, full audio production capabilities, SEO optimization, and more.
For example, the new service will transcribe the podcast (in English only for now) – and that transcript will then be posted with the podcast to help maximize its discoverability in online search results. (Coincidentally, Google just announced at its I / O Developer Conference last week that it will now index podcasts in its search results, allowing users to play episodes from the browser or save them for. listen later.)
The platform also allows multiple podcasters to speak and record on separate tracks when working together on the same podcast, sending a link to join the session to remote guests. This is similar to a number of existing solutions such as Zecastr, Ringr, Cleanfeed, Clearcast and Cast, for example. Also like some existing solutions, Soundtrap will offer sound effects. And like Simplecast, it offers distribution.
But where the service shines is in its editing studio. Here you can edit the spoken audio file just like you would a text document, which makes things much easier. This is one of its unique characteristics – and something that could make it a compelling alternative to existing solutions.
Another part of the service’s value proposition is also that it’s a one-stop-shop… sort of. Today, many podcasters switch between products – one to record, one to edit, and one to publish. Soundtrap includes all of these options within its platform.
A big problem, however, is that Soundtrap only publishes directly to Spotify itself, in addition to providing the transcript to search engines. To distribute the podcast elsewhere, creators will need to upload the mastered podcast they create with Soundtrap, and then use another service for the distribution.
Considering Soundtrap’s higher price tag than competing solutions, this could be a sticking point as it cannot completely replace all aspects of podcasters’ workflow.
And because Soundtrap isn’t a hosting solution, podcasters will have to look elsewhere for analytics.
“The Soundtrap team has done a fantastic job with this new product,” Charlie Hellman, Head of Creators Market at Spotify, said in a statement. “Part of Spotify’s mission is to increase the number of creators who can create podcasts around the world. Soundtrap for Storytellers gives podcast creators incredible editing capabilities, real-time collaboration, and the ability to publish their podcast to Spotify, ”he added.
Soundtrap’s full suite is available on the desktop, with a subset of its tools available on iOS and Android.
Additional reports: Chris Gates