Spotify Launches Two Podcasts Focused On Promoting Its Platform (Podcast News Roundup)


In today’s podcast news summary, Spotify preparing a pair of podcasts to highlight content trends, artists and creators on the streaming service; leSkimm launches a weekly capsule on pop culture; New York Times beta testing new podcast app; Reveal and PRX Investigate Death of Black Teenager in Mississippi; and more.


Spotify created two original podcasts that shine the spotlight on itself. “Spotify: Discover This” (launch October 14) provides information on music, podcasting, cultural moments and trends on the platform; the first episode of the new series focuses on the evolution of country music and features new emerging artists that Spotify users are discovering. (Spotify reclassified 11 episodes it has been released since August 2020, originally part of its “For the Record” series, under the nickname “Discover This”.) “Spotify: Mic Check” (premiering October 19) will feature interviews with musicians and podcasters on the service, along with exclusive recordings and personal stories (listen to the trailer on this link). These will join “Spotify: For the Record” (Season 3 premiere Oct. 28), the audio streamer’s podcast for the business and financial community, which includes revenue reporting discussions, news on the company, product launches and business updates.

HBO Launches Companion Podcast for Season 3 of the HBO Drama Series Succession, “ which will start on Sunday October 17th. The weekly podcast, hosted by the journalist Kara swisher, will be available on all major podcast platforms after each episode airs on HBO Max. Swisher will unveil the TV show’s family dynamics – and its rampant capitalism – with reporters, writers, cultural critics and other guests, including some of the people who made the show. Produced by HBO in collaboration with Audacy’s Pineapple Street Studios. Listen to the podcast trailer on YouTube at this link.

The Investigative Reporting Center Reveal and PRX are scheduled to debut “Mississippi Goddam: The Ballad of Billey Joe” on October 16. The seven-part series will be available on all major podcast platforms and 544 public radio stations nationwide, with new episodes on Saturday. Host Al Letson and co-reporter Jonathan Jones investigate the death of Billey Joe Johnson, a 17-year-old black student and high-performance football rookie who is believed to have died of a self-inflicted gunshot wound after being arrested by a white policeman in Lucedale, Mississippi on December 8, 2008. Now, after years of reporting, Letson and Jones have uncovered troubling questions and a deeply flawed law enforcement investigation.

leSkimm launched “Pop Cultured With theSkimm,” a weekly pop culture podcast covering trending stories, on October 12 on Spotify, Apple Podcasts and other major platforms. Hosted by Skimm’s Bridget Armstrong, whose production credits include “Switched On Pop” and “Land of the Giants: The Netflix Effect”, the first episodes will cover recent controversies surrounding rapper Nicki Minaj, the backlash for the new show from CBS “The Activist,” and what’s next in Britney Spears’ Trusteeship drama. New episodes air every Tuesday at 5 p.m. ET (Watch the trailer on this link.) The new show joined theSkimm’s news podcast, “Skimm This”, and career podcast, “9 to 5ish”.

The Wall Street Journal on October 12, launched its first serialized podcast franchise, “Bad Bets”. Each season of the show will focus on one commercial drama that has had a major impact. The first season focuses on the rise and fall of Enron, 20 years after the energy giant’s collapse, hosted by WSJ reporters John Emshwiller and Rebecca Smith. “Bad Bets” is available on, Apple Podcasts, Spotify and other platforms.


SiriusXM‘s Stapler signed a three-year deal with comedy horror podcast “The last podcast left” distribute the show on podcast platforms and RSS feeds in 2022. Additionally, the original creators – Ben Kissel, Marcus Parks and Henry Zebrowski – will host a weekly live radio show starting in February 2022 on SiriusXM’s Faction Talk (channel 103), where they will take calls from fans and listeners. Under the pact, Stitcher will have exclusive rights to manage all audio and video ad sales for “The Last Podcast on the Left”.

PodcastOne announced the addition of “True Crime All the Time Unsolved” and “This Is Monsters” to its list of true crime podcasts. The company will lead the production, sales, distribution and marketing of the two shows, which are now available on the PodcastOne platform, Apple Podcasts, Spotify, Amazon and other platforms. “True Crime All the Time,” premiered by Ohio bankers Mike Ferguson and Mike Gibson in January 2017, is a weekly series that guides listeners through true unsolved crime cases. “This Is Monsters” began as a YouTube show about a pandemic project from Washington state-based construction worker Jiles about some of the most horrific crimes in history.


The New York Times is seeking beta testers for its new New York Times Audio app, which will feature programming from The Times podcasts (including “The Daily”), newspaper articles, partners such as New York Magazine and Rolling Stone (who, like Variety owned by P-MRC) and new audio formats from The Times staff members. The app will also contain the 25-year archive of “This American Life”. Last month, The Times began experimenting with “Listen,” a tab of its news app that features a selection of stories read aloud by the reporters who wrote them. New York Times Audio will be available as an iPhone app in a closed beta (request an invite from this link). The initial beta is free, and the app will remain free when launched publicly.


Comments are closed.