CPB awarded Southern California Public Radio a two-year grant of $ 500,000 to help the organization develop LAist Studios, its podcast division.
“Southern California Public Radio has a proven track record of producing compelling on-demand programming,” said Kathy Merritt, CPB senior vice president for radio, journalism and CSG services, in a commentary. Press release. “CPB is pleased to support their efforts to build on this record to reflect Los Angeles’ rich cultural landscape and engage with an audience seeking connection, information and entertainment. “
LAist Studios, which premiered in 2019, has produced several limited edition and ongoing podcasts, including Great, Tell them i am, Pod servant, california love, Hollywood, the sequel and Norco ’80. Great, which anticipates a devastating west coast earthquake, has been named one of the best podcasts of 2019 by media such as Vulture, Atlantic and The New Yorker. Named apple california love a top podcast for 2020.
The grant will help SCPR boost its production and development of programs that can appeal to “a young and underserved audience,” the statement said.
“With Latino audiences making up nearly half of the Southern California region, the funding will support staffing and help LAist studios empower promising content creators by giving them the tools to develop shows and engage a young, diverse audience, ”the statement said.
“From day one, our mission has been to create innovative on-demand sound that is representative of our amazing city,” said Kristen Muller, CCO of SCPR. “We are grateful for the support from CPB and look forward to building on our momentum. “