Southern California Public Radio gets into podcasting with the launch of LAist Studios.
The KPCC owner established the podcast development and production arm to create early Los Angeles-inspired audio stories. Angela Bromstad, a television veteran who once served as president of primetime entertainment at NBC, has joined the company as a senior adviser and will oversee the development of the first slate of podcasts.
“With LAist Studios, we are committed to telling stories that go beyond the surface to reflect Los Angeles’ rich cultural landscape, embrace the city’s unparalleled eye for diversity and inclusion, and showcase the iconic determination and restlessness of Angelenos,” said SCPR President and CEO Herb Scannell, who joined the nonprofit in January. “Los Angeles is the American city of the next 20 years, and we want to take advantage of it to champion its forward-thinking mentality.”
In addition to LA-inspired projects, LAist Studios will also seek to create narrative podcasts based on factual and fictional Southern California stories and projects based on SCPR journalism. The expansion follows podcast projects including Great and Tell them I am. A $1.5 million donation from investor Gordon Crawford and his wife, Dona, helps fund the launch of LAist Studios.
“This year we found success with podcasts like Great and Tell them I am – both of which had a unique LA tone but appealed to broad national and international audiences, showing that the issues that matter to Angelenos matter everywhere and that the fascination with LA-centric stories is universal,” said Kristen Muller , responsible for the content of the SCPR. . “Future projects will do the same, encompassing individuals and stories that are reshaping and redefining what it means to be American. We want to hear from them and collaborate with them to provide the resources that will help bring their ideas to life.”
KPCC bought local news site LAist in February after its former owner shut it down. The radio station launched a Kickstarter campaign that attracted more than 1,000 backers, who helped make the site’s revival possible. In a post announcing the news, the companies said LAist would be “dedicated to life in and around Los Angeles.”