Multicultural podcast producer reVolver Podcasts has signed an exclusive distribution and sales agreement with SiriusXM. The new deal gives SXM Media, the combined advertising revenue organization of Sirius XM Holdings, exclusive worldwide ad sales rights to reVolver’s line of podcasts. The deal also requires Stitcher to distribute all ReVolver content across all podcast platforms.
“We believe this relationship with SiriusXM will help solidify reVolver’s place as the leader in multicultural podcasting, while providing new audiences and advertising opportunities for our network of incredible creators,” said Jack Hobbs, CEO of reVolver.
ReVolver hosts some of the biggest podcasts in Spanish, including Erazno y La Chokolata and El Show de Piolín. But its more than 70 podcasts cover sports, music, finance, entertainment, lifestyle, health and wellness, inspiration, and news.
In the joint announcement, SiriusXM says its new agreement with reVolver highlights “the company’s continued commitment to providing a platform and support for a diverse ecosystem of voices to better serve its listeners.” The company previously had advertising deals with Audiochuck and its top-rated Crime Junkie program and indie comedy horror show The Last Podcast on the Left.
“Through SiriusXM, we’re proud to represent a broad spectrum of creators who reflect our diverse audience,” said Mike Reid, Vice President of Multicultural at SXM Media. “Working with reVolver, we’re excited to expand our offerings even further with an incredible range of multicultural programming that our audiences and advertisers crave.”