Revenue growth shines for Libsyn Glow’s podcast monetization platform. | Daily News Podcast

0

Glow, the podcast monetization platform and podcast hosting company that Libsyn purchased in April 2021, is benefiting from growing consumer interest in podcasts and a desire to directly subscribe to shows. According to Libsyn, Glow’s revenue has grown 167% since acquiring the company 15 months ago.

Glow allows podcasters, including those who don’t use Libsyn’s hosting platform, to leverage a variety of monetization options. Options include creating private and ad-free stream podcast paywalls and charging for subscriptions. Podcasters also have the option of accepting monetary support from listeners, using the same secure and transparent Glow payment system.

“Glow’s growth trajectory demonstrates a strong desire from podcasters to monetize their content on their own terms and an increased willingness from audiences to pay for premium content from their favorite creators,” said Yvette Menase, senior product manager at Libsyn. . Libsyn has positioned Glow as a companion to its ad-selling-focused AdvertiseCast, which it also purchased last year. “Whether you opt for a subscription model, an ad-driven model, or a combination of the two, Libsyn offers a robust and open platform for podcasters to grow their content business and listener community,” said Menase in the ad.

The NoSleep Podcast has had a membership program since 2013. Host and producer David Cummings says the early days were a “struggle” with the technology options available that didn’t quite match what podcasters were offering. He says when they moved what they call their “Season Pass” to Glow, the process became much easier for the show and its subscriber. “The feedback from our listeners has been overwhelmingly positive,” he said.

Laura Joyce Davis, host and author of the Shelter in Place podcast, said it has also allowed her independent show to expand its content. “They not only helped us set up donation support for our podcast, but also helped set up a special private podcast feed for our Labs Narrative Podcasting course,” she said.

As podcasters debate whether to create subscription options, a UTA study offers evidence as to why it might be worth it. It found that 40% of US consumers aged 13-54 pay creators directly for interactions and nearly half (49%) of those who paid for services from the Creator Economy spend at least $25. per month to do so.

Share.

Comments are closed.