Podcast studio Audio Up has appointed Kate London as head of music legal and business affairs. In her new role, London will oversee business and legal relationships across Audio Up’s growing portfolio of music-focused businesses.
A music industry veteran of over 20 years, London brings a wealth of experience to Audio Up. Most recently, London held a position at Irving Azoff’s PRO Global Music Rights, where she served as Vice President of Business and Legal Affairs. Previously, she was vice president of business and legal affairs at Interscope Records, where she worked with artists such as Lady Gaga and Billie Eilish.
London’s legal career began in-house at Warner Records, and his private practice experience includes Loeb & Loeb and UK law firm Clintons Solicitors. She has represented recording artists, songwriters and record producers in addition to advising businesses and individuals on matters relating to brands and marketing services, digital media and interactive content.
“We are truly fortunate to have Kate join Audio Up as we begin the next phase of our business,” said Jared Gutstadt, Founder and CEO of Audio Up. “Not only is she one of the most dynamic media executives I have met, but her knowledge of the music space and ability to approach the business creatively is unparalleled.”
London will work alongside Audio Up Music President PJ Bloom to provide guidance and direction on what Gutstadt says is their “ambitious” plan to grow the company’s music vertical and become “a true 360 media brand.”
Since launching in April 2020, music has been a big part of what Audio Up creates. Not only were several of his podcasts focused on musical storytelling, but in April he became a music distributor also when he teamed up with alt-pop singer Iann Dior and singer and record producer Brandon “Maejor” Green to release the single “Be U (216 HZ)” through 10K Projects.
This spring, he also formed an alliance with global music publisher Universal Music Publishing Group. The deal will focus on signing songwriters to create unique music for Audio Up’s original podcast series. As part of the alliance, Gutstadt has signed an exclusive worldwide publishing agreement with UMPG. The publisher says it views podcasts as a “Trojan horse for music discovery” and that its relationship with Audio Up will help it identify and potentially sign talented creators who can both write songs for podcasts and excel in contemporary songwriting.
“Joining Audio Up is a perfect fit, allowing me to bring a wealth of music industry experience to a dynamic and compelling creative team,” London said in a statement. “Together, we will continue to push the boundaries, creating new and engaging content.”