….Many stories in the mainstream press focus on what the “song of the summer” is this year. But Spotify released a list of some of the most popular podcasts on its platform over the past few months. It includes Batman Unburied, Spotify’s Caper Crusader series, Warner Bros. and DC. It has been adapted into multiple languages, was a hit around the world, and topped Spotify’s podcast charts in 17 markets around the world. Spotify also says TV nostalgia was present this summer with shows like Pod Meets World revisiting TV series “Boy Meets World” and Back to the Beach revisiting TV show “Laguna Beach: The Real Orange. county”. Both shows have found spots at the top of trending podcasts on Spotify’s summer charts. For those interested in music, Spotify says Harry Styles’ hit “As It Was” has had over 610 million streams in the past three months worldwide. But in the United States, Kate Bush’s “Running Up That Hill” received the most airplay this summer.
…The Purchasing Department instagram plans to include podcasts and streaming audio ads in what will be its biggest-budget ad campaign yet. The ads feature musician Lizzo placing an Instacart phone order. The campaign is called ‘The World is Your Basket’ and ads will also appear on TV, TV streaming, social media and in print. “We’re thinking about how we move from a transactional platform to an inspirational platform,” Laura Jones, CMO of Instacart, told Ad Age. The ads are paired with a suite of new product features, including shopping carts. The new feature allows pop culture figures, retailers and creators to create collections of curated, shoppable content, helping consumers discover new products.
…The podcast collective Multitude Productions will present its very first Multitude Podcasting conference on Friday, September 9th. The one-day virtual event aims to provide actionable information and knowledge for creatives looking to turn podcasting into sustainable work. “MPC is by and for those who work in podcasting. This means not only understanding which stories make sense for the medium and knowing how RSS feeds work, but also surviving and thriving as a digital creator or media worker,” says Eric Silver, head of creation at Multitude. “Together, we deliver best practices from our years of real-world experience making a living and setting expectations for the industry before huge media conglomerates do it for us.” Registration is free, but attendees are encouraged to donate what they can, and all donations will go directly towards the cost of the conference and speaker fees. Register for the Multitude Podcasting Conference HERE.