…Black podcasters ‘shouldn’t be a niche anymore’ according to Charlamagne that God. In a pitch for his Black Effect Podcast Network at this week’s Magna Equity Upfront, Adweek reports that it challenged ad buyers to follow through on their words of support. “We continue to have these conversations about fairness, but these companies also need to see us as equals,” he said. The Black Effect podcast network now has 31 podcasts and has around four million listeners per month. Charlamagne said his syndicated radio show “The Breakfast Club” helped promote him. “Podcasts have taken what radio has taken away over the past 15 years and multiplied it 100 times – that’s why the podcast business is successful,” he said.
…podcaster launched in beta the addition of podcast sponsorship data to its API. The move will allow users with the Pro API to access sponsor data for all 5,000 past podcast sponsors and each brand’s sponsor history with estimated ad spend. “This allows advertisers to better understand brand fit and allows networks to target new customers for their own shows,” it said in a statement. He says the information will also be useful for creating similar campaigns. Podchaser says it plans to expand Sponsor History to many more podcasts in the coming months.
….megaphone confirms its withdrawal from Russia after the entry into force of a strict new law limiting the freedom of the press. Starting April 11, the company announces that it will no longer distribute the shows it hosts to Russian listeners. “There are currently very few downloads attributed to Russian IP addresses and we don’t expect a noticeable decrease in your download numbers,” he told podcasters. Megaphone said it initially hoped to stay operational in Russian to provide independent media to the country, but a new law has put its employees and possibly its listeners at risk.
…SpotifyPodcast business could soon be profitable according to CFO Paul Vogel. With his investment in the business currently weighing on the company’s profit margins, Vogel tells Motley Fool that an “inflection point is not too far away” and predicts that he will eventually be profitable. “The stable gross margins on the podcasting business should be really attractive and will certainly add to our current situation on a consolidated basis,” he said. Gross margins for Spotify’s ad-supported business fell from 16% in 2018 to 1% in 2020 as it poured money into podcasting. But it then rebounded to 10% in 2021.
…The streaming music and podcast app Deezer hired Gitte Bendzulla as the new chief operating officer. She will be based at Deezer headquarters in Paris. “I know she will be extremely valuable in helping us unlock the full potential of Deezer in this new phase of growth,” said CEO Jeronimo Folgueira. Bendzulla joins Deezer from US-based Spark Networks, where she most recently served as COO. Bendzulla previously worked at Juniper Networks.
…East and West coasts meet in the name of promoting podcasts. The Here & Now podcast produced by WBUR Boston will now feature a regular bi-weekly segment produced by the Truth Be Told podcast produced by KQED San Francisco. The segment will air every other Thursday until June 30 and will tie into a recent episode of the Tonya Mosley– hosted podcast. She launched Truth Be Told in 2019 and was until recently co-host of Here & Now with Robin Young and Scott Tong. But Mosley became a correspondent in February to invest more time in reporting and special projects, including for her podcast.