OneAmerica Appoints Kelley Gay as Chief Marketing Officer

Gay has played a key role in OneAmerica’s transition to a customer-centric organization enabling the company to meet and exceed the expectations of its stakeholders. In addition, his leadership has helped increase the visibility of the company and business lines in the market by aligning the marketing, digital, communications and brand experiences with core strategic objectives, thus contributing to the growth of new activities and loyalty.

“Kelley’s track record of high performance, combined with her deep industry expertise and strategic sense, will be instrumental for OneAmerica as we take our brand to the next level,” said Karin Sarratt, Executive Vice President, OneAmerica. “With a successful career at OneAmerica, perhaps the most important are her contributions to helping us create a brilliant and flourishing culture based on our relationships with each other and with our stakeholders. I cannot think of a more exceptional executive than Kelley to guide us as we evolve and advance our position in the market. “

As Head of Marketing and Corporate Communications, Gay oversees marketing, executive, internal and external communications, digital experiences, market visibility, brand management, customer relationship management, reputation management, personalized marketing and financial wellness programming, marketing operations and portfolio strategy, and customer experience management. During his previous appointments at OneAmerica, Gay held several marketing leadership roles for the company as well as in the Individual Life and Financial Services and Retirement Services business lines.

“It’s rare to find a company with the people, culture and opportunities that OneAmerica currently has. I am proud to be a part of such an important point in OneAmerica’s growth trajectory,” Gay said. “My team is ready to help position the company for lasting success by delivering a positive brand experience for our stakeholders and impactful results for our business.”

Prior to joining OneAmerica, Gay held several senior marketing roles at MassMutual Financial Group, focusing on building client relationships with emerging consumer segments, career agency and independent brokerage marketing, and product marketing. and services. Earlier in her career, she worked at Phoenix Home Life and was a Certified Financial Advisor at Smith Barney.

Gay got his bachelor’s degree in English from the University of Connecticut, where she also won the Big East All-Academic Team Award as a member of the basketball team from 1994 to 1998.

OneAmerica is the trade name of the OneAmerica companies.

About OneAmerica

A national supplier to the insurance and financial services market for over 140 years, OneAmerica companies help clients build and protect their financial futures. OneAmerica offers a variety of products and services to meet the financial needs of their policyholders and customers. These products include pension plan products and record keeping services, individual life insurance, annuities, asset-based long-term care solutions and benefit plan products. To learn more about our products, services and the OneAmerica companies, visit OneAmerica.com/companies.

Media contact:
Rachel Faulkner Perez
Senior Director, External Communications
Mobile: 317-403-1781 or [email protected]

SOURCE OneAmerica

About Larry Struck

Larry Struck

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