Ninja hits back at claims he used Mixer to ‘cash in’ on streaming


Streaming star Tyler ‘Ninja’ Blevins says his switch to Mixer wasn’t just a case of him “cashin’ in” as he tried to make it work until the plug was pulled on the platform. streaming.

In August 2019, Ninja stunned the streaming world when he decided to leave Twitch and sign with Microsoft’s Mixer platform. He was soon joined by Shroud and other streamers as Mixer tried to battle against Twitch, YouTube and the booming Facebook game.

The move lasted just under a year before Microsoft disconnected Mixer, giving streamers the option to switch to Facebook under a new partnership.

While some streamers made that decision, Ninja and Shroud became free agents, but their hugely lucrative contracts paid off. Although they both returned to Twitch, Ninja never reached the same heights they had before their release, with their viewership dwindling ever since.

Blender / Ninja

Ninja’s Mixer deal was the first of its kind in the streaming world.

The streaming superstar has come under a lot of criticism for making the move in the first place, especially when it comes to the financial side of things. However, he maintains that he was doing it for the betterment of the streaming landscape as a whole.

Speaking on the Courage and Nadeshot podcast, Ninja lamented the opportunity Mixer had missed, and again shut down criticism that he was paid so well for the move. “Brother, I was streaming double the hours I was supposed to. It was like a 150 hour requirement, I think, for a month and I was doing 300, easy,” Blevins said.

“So I wanted it to win. It wasn’t like I just signed that big contract and cashed in, I had doubled my requirement for six months straight and it still didn’t work out. And it wasn’t for lack of desire.

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As he has done previously, Ninja noted that Mixer struggled to retain viewers, which ultimately led to his downfall.

Although his move ultimately didn’t go as planned, he paved the way for other high-profile streamers to get similar deals with other platforms, with a number of Twitch swaps for YouTube recently.


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