Headspace meditation app company continues to expand its reach in podcasting. He has reached a deal to create a new series that will be exclusive to Spotify. The show called Sunday Scaries will debut with a dozen seven- to nine-minute episodes that will be released on August 29.
Headspace and Spotify have been working together since 2016. Now the partnership has evolved to jointly develop content. Scary sunday is named after the feeling of anxiety that builds up on Sunday afternoons in some people before the week ahead. It is moderated by Dora Kamau, Mindfulness and Mediation Teacher at Headspace. Each week, she will dive into anxiety and discuss how listeners can better deal with these thoughts and prepare for the week ahead.
“With the world slowly returning to normal, there is increased angst surrounding returning to the office or returning to campus. It causes young professionals and students to experience ‘Sunday Scaries’ every week and although some have their own way of preparing for the week ahead, many don’t know where to start, ”said Kamau. “This series is the perfect starting point for those looking for a way to approach that sentiment. We hope that at the end of this series, listeners will change their relationship to the work week and be encouraged to meditate more often.
Headspace says its research has shown that 10 days of meditation can lead to 14% reduction in stress.
“We aim to meet students and professionals where they are and make everyday well-being part of their lives,” said Emma Nemtin, Director of Partnerships at Headspace. “We look forward to continuing to build this partnership and couldn’t imagine a better home for the show than on Spotify. “
This is not the first platform exclusive to Headspace. He announced in June that he would launch a subscription channel on Apple Podcasts. The $ 3.99 per month sleep subscription includes 10 meditations exclusive to Apple podcasts, as well as music for sleep, relaxations and “Sleepcasts,” audio that the company says is designed specifically to create the right conditions for healthy and restful sleep. The Headspace Channel is expected to be free for Apple subscribers, with an additional Sleep subscription of $ 3.99 per month available as an add-on for others.
Headspace Studios first launched into podcasts in May 2020 as part of a partnership with Cadence13.