Joe Rogan continued to hold the No. 1 spot on Edison Research’s quarterly ranking of the Top 50 Podcasts. The top six shows remained the same as in the third quarter, while the rest of the top shuffled their order but also had the same shows.
The Podcast Consumer Tracking Report is based on a four-quarter rolling average, and the latest period covers the fourth quarter of 2020 through the third quarter of 2021. Topping the list is Spotify’s The Joe Rogan Experience, followed by The Daily from the New York Times. , Audiochuck’s Crime Junkie and This American Life, iHeartRadio’s Stuff You Should Know, and Exactly Right Media’s My Favorite Murder.
Earwolf’s Office Ladies rose from 9th place to 7th place and Spotify’s Call Her Daddy rose to 8th place, while The New York Times series fell one place to ninth place and Crooked’s Pod Save America Media fell from 7th place. at number 10.
While the top ten didn’t change much from quarter to quarter in 2021, Edison Senior Vice President Tom Webster says there’s still plenty of choice for listeners. “It’s been an eventful year for podcasting,” he said. “True Crime, Comedy and News continue to be the most popular genres, but the full list is a dynamic and diverse list of shows.”
Unlike other show rankings from Podtrac or Triton Digital built from download data, Edison’s Podcast Consumer Tracker is based on consumer recall. It asks survey participants which programs they have listened to in the past week. While it relies on people’s memory, it also allows Edison to offer a rating of shows whether the publisher is a subscriber or not. And its sample size is large. It says surveys of more than 8,000 podcast listeners have been conducted over the past four quarters for this latest update.
Current Consumer Tracker Podcast subscribers include NPR, SXM Media, Google, NPR, Spotify, Wondery, ESPN/ABC/Disney, and WarnerMedia, among others.