LITV wins the Telly Award for YouTube Series and Long Island Tea wins the eTSY Award for Innovation in Podcasting.
“Receiving two national awards and once again being hailed as innovation leaders for our digital content is an incredible honor and makes Discover Long Island one of the top DMOs in the country,” said Kristen Reynolds, President and CEO of the direction of Discover Long Island. “Discover Long Island’s creative and dedicated team works tirelessly to generate quality, compelling content that showcases the depth and breadth of Long Island life, and I couldn’t be prouder of the national acclaim and recognition their efforts and our destination is to receive as a result.
Long Island TV awards DLI its first Telly Award
With over 11,000 global entries submitted for this year’s Telly Awards and winners including some of the country’s biggest media and production houses, it’s worth noting that the DLI is now award-winning. Long Island Television The YouTube Series is hosted, created, written, produced, edited and distributed entirely in-house.
Long Island TV, one of the first bi-weekly DMO YouTube series, launched at the height of the pandemic as part of DLI’s revamped social media strategy to connect with audiences through platforms where content was consumed in record numbers – including YouTube where over two billion hours of video were viewed per month in 2020. The series takes viewers on bi-weekly adventures across the region that are exciting for visitors and locals alike – providing cohesive video storytelling content that highlights local businesses, attractions and cultural experiences. Since the launch of the series, DiscoverLongIslandNY The YouTube channel increased subscribers by 644% and gained 1,050,100 additional views. With this new promotional channel, the organization also attracted dozens of new partners and secured sponsors for the series.
“Now, more than ever, there is a need to celebrate video work that reflects the highest level of our industry, like Discover Long Island,” said Sabrina Dridje, Executive Director of the Telly Awards. “This year’s submissions reflect an industry that has returned to the important work of storytelling, one that has returned with a fresh perspective that values innovation, agility, fairness and tenacious creativity.”
Long Island Tea Wins First-Ever ‘eTSY’ Award for Innovation in Podcasting
The original IDD podcast, Long Island Tea, was announced the winner of the ‘eTSY’ award at the annual eTourism Summit at IPW, one of the US Travel Association’s premier international marketplaces and travel trade shows, held earlier this this month. The weekly podcast, also produced entirely in-house, features the personalities and perspectives of Long Island moms, DLI President and CEO Kristen Reynolds and COO Sharon Wyman who are “turning the tea” on what it’s like to live, work, and play on Long Island from authentic first-person accounts – pioneering a unique format for DMO podcasts. Sponsored by Long Island Wine Countrythe show features a “wine of the week” sampled by the two hosts who strategically and transparently showcase the many unique small businesses, events and amenities the area has to offer, providing fun and lighthearted “edutainment” while humanizing the organization.
Since its launch in November 2020, the podcast has reached global audiences in over 28 countries who tune in and download the latest episode by the hundreds week after week. To date, the podcast has received over 18,400 downloads and 27,600 video views. It even got a loyal and loyal fan base named the “hotTEAs” who justified their own line of merchandise. Additionally, DLI has not only secured high-profile sponsors for the series, but also celebrity guests, including The Real Housewives of NYC star Sonja Morgan, “Murr” from Impractical Jokers, rock legend Dee Snider from Twisted Sister and famed psychic medium Jeffrey Wands. , among others. Long Island Tea is available for download wherever podcasts are offered and is also viewable on YouTube at DiscoverLongIslandNY.
“Congratulations to the team at Discover Long Island for winning the 2022 eTSY Award for Innovation in Podcasting,” said Will Seccombe, president of Connect Travel, the producer of the eTourism Summit. “Destination marketing organizations have begun to use podcasting as a great way to tell destination stories and the Long Island Tea podcast has stood out for its unique, entertaining style and the positive impact it has. had on the community.”
Both award-winning channels were launched as part of Discover Long Island’s social media content strategy with the goal of becoming the premier source of news for the region and go-to influencer for Long Island inspiration. In addition to the podcast and the YouTube series, the organization also posts content to 10 social media channels, including TikTok with two separate channels”Discover Long Island” and “Long Island, New Yorkwhich resulted in DLI being honored with an award from the US Travel Association for Best Social Media Campaign at their 2021 annual conference in Los Angeles. To date, TikTok accounts have over 105,000 followers. and gained over 1,200,000 combined likes.
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