Tinkercast, the children’s media company and podcast producer, has formed a strategic alliance with Wondery and Amazon Music. The partnership is expected to begin next month with the release of two new podcasts. It will then expand into 2022 when Wondery obtains the exclusive rights to distribute and sell ads to the studio behind shows such as its flagship. Wow in the world series. This is a change for Tinkercast which announced in March its partnership with Sony Music Entertainment.
Tinkercast will launch two new shows in the coming months. They include who, when, wow! Created by Tinkercast and hosted by Rebecca Sheir, Who, When, Wow! immerses children in a historical story around a fascinating character.
It will also launch a sci-fi / fantasy series called Flip and Mozi’s Guide to How to Be an Earthling. The Tinkercast Original follows alien travel guides, Flip and Mozi, who crash their UFO on Earth and must call a “tugboat” from their home planet. Flip & Mozi’s Guide to Being an Earthman features Tinkercast’s “Cartoon for the Ear” audio animation.
As part of the deal, new Tinkercast content will be released a week earlier, exclusively on Amazon Music and ad-free on Wondery +. New episodes will continue to be available on all podcast services after the one-week exclusive window.
“We are more than proud to have our kids and family content live alongside Wondery and Amazon Music shows and we look forward to wowing audiences with our original new podcasts through this partnership this fall.” said Meredith Halpern-Ranzer, CEO of Tinkercast.
Tinkercast was founded by NPR media veterans Guy Raz How i built this, Mindy Thomas from SiriusXM’s “Absolutely Mindy Show” and Halpern-Ranzer with the Wow in the World podcast as a base. Since its launch in 2017, the podcast has grown into the number one podcast for kids and has been downloaded over 100 million times.
“Tinkercast has led the way in engaging the hearts, minds and imaginations of young listeners, creating fun ways to educate and enrich their lives,” said Jen Sargent, CEO of Wondery. “We are delighted to partner with the leader in audio content for children and families as we continue to grow our list of content for everyone to enjoy. ”
Amazon Music and Wondery will also expand Tinkercast’s merchandising business with new products leveraging the reach of Amazon’s e-commerce empire.
Even though the deal expands Wondery’s family lineup, the studio notes that it already has shows that are appealing to young ears. This includes the Family Story Time podcast Little stories everywhere hosted by actors Virginia Madsen and Robbie Daymond. He also produces the storytelling podcast Imagined Life Family, with the same hosts. The company said its new partnership with Tinkercast signals Wondery’s intention to expand even further into the children’s and family content space.