Casey Neistat eyes podcast studio, game station and retail store for booming ‘368’ business


It’s been a whirlwind the past few days for the vlogger Casey Neistatwho just launched his first post-Being me business project, 368 — a daily vlog in which he will also report on the launch of a collaborative creative space. Given his penchant for Tichowever, Neistat found the time to kick off a Q&A on the New York-based project to provide some insight into how it works.

Contrary to YouTube Spaces, 368 will not have an open-door policy, Neistat says, but will initially serve him and his friends. Ultimately, Neistat envisions the three-storey office as a We work all sorts. In terms of facilities, Neistat says he plans to build two podcast studios, a screening room, a game streaming station and a showcase museum that would be open to the public. The first step, he says, will be to set up the office and hire a studio manager to oversee 368 so that it isn’t solely dependent on him being there.

Neistat, who previously single-handedly ran his daily vlogs, says it’s been difficult sharing editing duties with his partner on 368, the South African filmmaker Dan Mace. (While Mace handles the aesthetics and edits in each vlog, Neistat tends to drive the story). After just a few episodes, he says, they’re completely exhausted and still working on finding a healthy cadence.

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The benefit of collaborating, however, is knowing that someone else will have had eyes on your work, says Neistat, noting that some of his worst videos — like a comment on the presidential election 2016 – resulted from a feeling of rush. And Neistat wants 368 to have a decidedly different feel to his old vlogs, so he’s ditched his old music library — which he describes as somewhat old-school and soulful — in favor of a soundscape that has “more teeth.” sharp”.

During the hour-long stream, Neistat also discussed his take on VR (it’s amazing for games, but less so for other types of content), Fortnite (it’s a time void), and his admiration for his fellow daily vlogger David Dobrik. Check it out in full above.


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