Apple introduces new tools for podcast creators while letting them tap directly into the Apple Podcasts team for help


A new report today says Apple will add new tools for podcasters to track audience trends, as well as boost support for podcast subscriptions, among other features aimed at helping creators manage their businesses. podcast on Apple Podcasts. The moves show the Silicon Valley giant getting more serious about making Apple Podcasts a more robust rival to Spotify.

Starting next month, all Apple Podcast creators will be able to view show subscriber stats. From the Analytics tab of the Apple Podcasts Connect menu, creators will be able to view subscribers by show and view subscribers across shows. After selecting a show, they can see the number of new subscribers registered in the last week, month, 60 days and all time. They can also see the watch time as a percentage of those following and unfollowing the show.

To help creators increase subscriptions, Apple Podcasts now allows podcasters to customize their subscription banners with messages promoting channels and shows.

Starting today, all creators enrolled in the Apple Podcasters Program can now seek direct guidance from the Apple Podcasts team on creating a channel, setting up their show for a subscription, learning more about subscription best practices , understand subscription reports, etc. .

Creators can also request help transferring ownership of a podcast, creating an episode, or submitting a show. To learn more, read the full report from Variety.


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