Activist beauty retailer The Body Shop Canada is partnering with All Blood is Equal to help end the discriminatory ban on LGBTQ2 + blood donation.

SELF LOVE CRISIS: 34% percent of LGBTQ2 + people in Canada rank in the bottom quartile of self-love.

TORONTO, June 3, 2021 / CNW / – The Body Shop Canada has released data that reveals that 34% of LGBTQ2 + people in Canada rank in the bottom quartile of self-love. The figures are the latest to be shared from the company’s global research conducted by Ipsos – The Body Shop Self-Esteem Index *. Recognizing that this clue result may come from a range of factors such as discrimination, rejection, and homophobia, The Body Shop is not only committed to celebrating self-expression this Global Pride Month, but also to fight for LGBTQ2 + equality.

The Body Shop logo (CNW Group / The Body Shop)

With this pride, The Body Shop invites members of the public to join them in tackling labels that inhibit self-esteem, leveraging the power of collective action, alliance and celebration. diversity and community. Hilary lloyd, VP Marketing & Values, North America said, “The Body Shop is supporting the All Blood is Equal Coalition to end the discriminatory ban on blood donation facing some members of the LGBTQ2 + community. Canada, every year, thousands of voluntary blood donors are turned away because of their sexual orientation or gender identity. Potential donors who are gay, bisexual, Two-Spirit, queer and trans women are subjected to an arbitrary and discriminatory period of abstinence of three months before they can donate blood. Beginning today, The Body Shop Canada encourages consumers to visit its Pride center online and sign the All Blood is Equal Coalition petition, or visit its stores through Canada Do the same thing. The Body Shop matches every signature by donating $ 1 to the All Blood is Equal Coalition, up to $ 10,000.

“When we rely on sexual orientation or gender identity for the criteria for donating blood, it is inherently discriminatory.” Osmel Maynes, Executive Director Capital Pride, founding member of the All Blood is Equal coalition. “Rather than screening out potential donors on the basis of their sexual orientation or gender identity, Canada should evolve into a behavioral and risk-based screening process. “

In addition to its Pride initiative, The Body Shop has become more engaged with its family of LGBTQ2 + colleagues – reviewing and improving its internal policies to ensure transgender employees are supported.

“We are proud to help the LGBTQ2 + family of colleagues and customers of The Body Shop live their lives to the fullest,” said Lloyd. “We seek to empower all of our colleagues and clients to be allies, including highlighting LGBTQ2 + equality this Pride Season.”

Tommy Dorfman, actor and one of the North American ‘flagships’ of The Body Shop added, “For our community, finding strength in yourself and believing that you are ‘enough’ as ​​you are can be an act of social resistance and Politics. is an act of strength and pride. But the fight is not over. We have an incredible amount of adversity and violence to overcome and we must unite, with overwhelming support from our allies, to continue to shape a better future for ourselves; a world in which all members of our community – especially transgender people – are held safely and free to authentically exist. Liberation for all comes from the liberation of the most deprived. You all have a responsibility to stand up and act in solidarity with the LGBTQ2 + community by listening, supporting each other, educating yourself and taking action in the service of our freedoms. “

The Body Shop calls on LGBTQ2 + people to focus on self-esteem during pride season and encourages anyone outside of the LGBTQ2 + community to become a better ally.

MEANING OF SELF LOVE
* Self-esteem is a lot, but it starts with recognizing and appreciating our inner worth and worth.

A MILLION ACTS OF SELF LOVE
Through the Pride campaign, petitioning, sharing ways to become a better ally, and amplifying voices in the LGBTQ2 + community are all acts of self-esteem. No matter how big or small it is, every act can lead to big changes. With this understanding, the Million Acts movement makes it clear that self-love involves action, and that action is at the heart of all change – personal or global.

LGBTQ2 + TBS NETWORK TOGETHER
The Body Shop’s LGBTQ2 + network of internal employees, TBS Together, has been the foundation of their Pride Pride activity. The network acts as a consultant on all Pride messages, to ensure that they always authentically represent the challenges facing the LGBTQ2 + community.

ABOUT THE ALL BLOOD IS EQUAL COALITION GROUP
All Blood is Equal is a national coalition of Canadian organizations committed to ending from Canada discriminatory ban on blood donation.

WHAT IS THE BAN ON BLOOD DONATION?
The policy has evolved over time from a lifetime ban to the current period of 3 month abstinence, but is based on archaic and nefarious assumptions that do not reflect scientific realities, nor the values ​​of our community. . It is discriminatory to rely on sexual orientation and gender expression or identity to determine eligibility criteria for donating blood. The petition calls for a move towards an assessment that examines behavior and risk instead of sexual orientation or gender identity to ensure the safety of the blood supply. Such a policy which has been approved by scientists, health professionals and the Canadian Medical Association.

RESEARCH METHODOLOGY
The study, designed by The Body Shop and leading market research firm Ipsos, took place between November and december 2020 with more than 22,000 people, including 1,487 from the LGBTQ2 + community, surveyed in 21 different countries. The Self-Love Index includes a number of academic measures of self-esteem, well-being and happiness, and reveals the impact of age, gender, country and standard of living on what people think of themselves.

The field survey was conducted for an average of 9 days in each country and lasted approximately 16 minutes. Some demographic questions were not asked in some countries due to sensitivities around cultural norms. Respondents included adults aged 18 and over.

ABOUT THE INTERNATIONAL BODY SHOP
Founded in 1976 in Brighton, England, by Dame Anita Roddick, The Body Shop is a global beauty brand and B Corp ™ certified. The Body Shop seeks to make a positive change in the world by providing high quality, naturally inspired skin care, body care, hair and makeup, produced ethically and sustainably. Having pioneered the philosophy that business can be a force for good, this philosophy is still the driving force behind the brand. The Body Shop operates approximately 3,000 outlets in more than 70 countries. With Aesop, Avon and Natura, The Body Shop is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group committed to generating a positive economic, social and environmental impact. The four companies that make up the group are committed to generating a positive economic, social and environmental impact.

SOURCE The Body Shop

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